Marketing for Serviced Accommodation Hosts

My first client appeared on Channel 4’s Four in a Bed as a host.

There’s something about seeing someone you know on TV, but another adrenaline rush when you see things that you’ve made appear on the big screen!

The building became 5 beautiful boutique apartments and I loved the decor and personality of the building (thanks to the very talented interior design of Carol Borrett Interior Design!

During our time together, I helped to write press releases, the website copy, and social media and designed the Welcome Book (as seen on Channel 4).

King Square Apartments project included a full social media package, PR, website review and creation of a bespoke welcome pack for guests.

Sara did an excellent job of the marketing and PR thanks to her, we obtained the best business award which really helped our scale. I highly recommend Sara to grow your marketing and positioning.

Pam Lindsay, Founder of King Square Apartments

Introduction to accommodation

Little did I know that this would start a journey working with accommodation providers across the UK.

It was the welcome book that drew the attention of hosts – not only did it save money on a monthly online subscription, but it promoted the property, area and local businesses in a printed book – and in 2020, it was printed in a laminated, wipe downable, format so it could stay hygienic between guests.

A few things I’ve learned over the last three years.

• Hosts are focused on direct bookings – ie, they are booked on their website, avoiding OTA commission charges from well-known third-party sites.
• Communication is a major focus – it helps to build trust with the guest, before, during and after their stay.
• Hosts help each other where they can. Quite often accommodating contractors or travelling business people, it is good to have somewhere to recommend for the next destination.

How can I help hosts more?

Using my marketing knowledge and blending it with my experience in serviced accommodation, I offer a selection of services bespoke to the hospitality sector.

• Review online property descriptions
• Regular website maintenance, including optimisation
• Improved or bespoke guest templates
• Set up integrated calendars
• Creation of bespoke marketing assets
• Email marketing to entice previous guests to return or review

Find out more about us and the services we provide at http://www.sararappleton.com.

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