The Importance of Marketing

Marketing is your identity.

It’s how you gain and retain customers, communicate with them, and promote your business in the best possible way.

But do you find that you don’t have the time to sit and write emails, letters, social media posts or web copy? Maybe you’d like to push a promotion, but not sure where to start?

That’s where I come in. I provide flexible marketing services and support, when you need it. Whether you’d like a regular marketing solution or for a set amount of time (e.g. a project or specific target), I am your flexible and virtual marketing assistant!

Social Media Management

Social media is used by over half of the world’s population. Most spend more than 2 hours a day on a social media platform, and it is a key influence when it comes to decision making and purchase behaviour.

Just think to what you’d do if you wanted to find out more about a company, product or service- you’d go online, look at the website, social media or read the customer reviews.

It is all very key, and can help increase both your revenue and recommendations.

Digital Marketing Solution

Digital Marketing is gaining customers or visibility online. It includes social media, but also advertising (such as Google Ads and Facebook Ads), SEO, Website Optimisation and Email marketing. These are essential and evolving necessities in the current climate and emerging trends.

To start our journey call me on 07769678961 or email sararappleton@outlook.com.

A little more about my background

My name is Sara, and I’ve worked in Marketing for over 15 years.

I live in Somerset with my son, who is now at school and still keeps me on my toes! I am lucky to live in Somerset, surrounded by countryside, and I love enjoying the sunshine as much as possible (even in the winter!).

In 2012, I began working as a marketing contractor, and this provided the opportunity to work with a number of large well-known companies that you’ll recognise below.

These establishments have a very high standard for their customer communications and provided me with the highest level of training.

This is where I picked up a passion of words and an understanding of how important writing, brand message, consistency and tone of voice are in delivering your message. It also enabled me to adapt my writing to media and B2B (Business to Business) or B2C (Business to Customer).

I am now offering up my expertise to you – to help your marketing communications in areas such as:

  • Social media account management, including creating copy content and images, insights and customer communications
  • An extensive review of your existing web and social media activity and providing suggestions of areas to focus on more and improvements
  • Basic website design and content creation
  • Landing page design and creation
  • Proofreading and copywriting
  • Leaflets and poster design
  • Producing press releases
  • Identifying promotional opportunities, such as business awards, collaborating with other companies, competitor comparisons
  • training workshops on the graphic design package, Canva
  • and Ad hoc administrative tasks.

So, what are you waiting for? Let’s work together, contact me on 07769 678961 to arrange a chat, email sararappleton@outlook.com or reach out to arrange a virtual meeting or call.

Sara completed a website and social media review of my business to help me prepare for post lockdown. I’m really impressed with the amount of suggestions Sara has provided, all of which are practical and in line with my business as she has really taken the time to understand my aims and ethos. Many of the suggestions I would not have thought of. I have really found her input to be of value, highly recommend!

Sarah Baker Hypnotherapy & Holistic Healing

Sara is a diligent marketing executive. I’ve had the pleasure of getting to know her in a short space of time – because she’s proactive, detailed and quick to offer support to colleagues. I’d be delighted to work with her on any project.

Yoma Smith, Marketing Manager, Friends Life