Over the last two years, I have been fortunate to work with many Accommodation Providers in the UK.
I have watched as the uncertainty of the pandemic has affected them and helped to rebuild businesses, focussing on communications at every step of the journey.
Here are my Top 5 essentials for Accommodation Providers
- Create your own bespoke website that allows guests to #BookDirect in exchange for a discount or perk. Don’t ‘put all your eggs in one basket’. Revise your website at least once a year. Make sure that it is up to date, refresh photos, and add reviews.
- Regularly revise your descriptions and communications. Make sure they are up to date, free of typos and adjusted for the season.
- Encourage reviews at every step – whether through QR code onsite or email after their stay. Read and respond to all reviews – and take action where needed. Your guests’ voice matters 100%.
- Create a consistent social media presence – see my 28 days of Content for 4 weeks of inspiration.
- Connect with local businesses who can share your profile on their social media and vice versa. Promote local events and use their # where possible.
Every aspect of your journey relies on effective COMMUNICATION. This is my business focus and the quote below is 100% true…
About me
I set up my business in 2020, a few months into the pandemic. I provide marketing and admin assistance to small businesses, including many serviced accommodation providers.
I have a Facebook Group ‘Accommodation Accelerator‘ aimed to help ANY accommodation provider, providing tips that’ll help to improve their communications.
I also offer the following services.
- Website & existing communication review
- Website build & link to channel manager
- Social Media Management
- Blog writing
- Marketing materials
- Printed items
- Email marketing
To find out how I can help your business, please contact me or phone 07769 678961.
Sara R Appleton 