How do you feel about creating images to accompany your social media posts?
Do you know how to create an image that has your logo or perhaps a photo of your product that you’d like to promote to the world?
Now many would have discovered this, but perhaps you haven’t yet. There’s a free tool that can help you create masterpieces…
Simply put Canva. In case you’re not familiar with Canva…
Canva is a free graphic design platform that allows you to easily create invitations, business cards, flyers, lesson plans, Zoom backgrounds, and more using professionally designed templates. You can even upload your own photos and add them to Canva’s templates using a drag and drop interface. (As described by Canva themselves!)
Did you spot the word FREE?
I use this regularly with my social media posts, to create booklets, leaflet design and believe it or not even Peppa Pig wrapping paper for my nephew! The possibilities with this package are endless!
Of course, this does not replace a graphic designer, there are times when Canva won’t be fit for purpose, but for small businesses, I personally feel that this is the place to begin!
Paying It Forward
I began my ‘Canva for Beginners’ workshops last week. Having the pleasure of training one lady on a 121 basis, and a group later in the week.
All were small business owners who had tried to use Canva before but found it complicated and confusing. If this is you, please keep reading!
In the workshop I provide insight into how to create a simple template, including hints and tips to enhance the template further. I spoke about how to create a brand library, to match colours to photos, how to adjust the positioning of images.
My company focus is helping companies to shine, in the most affordable way possible. Each client left the workshop feeling more confident and able to create masterpieces for their business promotions.
When you’re a small business, you may prefer to do some of the marketing yourself, and this workshop allowed these owners to create templates that could promote a consistent look and feel, matching their branding and style – and it doesn’t take long to create these!
The Canva for Beginners workshop had a great response, and I absolutely loved being able to educate others on the package.
My recommendation is that this is an essential tool for small business owners. You can get as creative as you feel, create a bank of consistent images to be used across social media (but not restricted to!), or use it how you feel most comfortable. I have included a few of my own examples below, including a review from a client who attended the workshop.